Projects
Our project centered around devising innovative marketing strategies targeting men for UGG's Hybrid Weather boots. Emphasizing adventure and outdoor experiences, we tailored our campaign, #UGGventure, to resonate with male demographics interested in active, outdoor lifestyles. By leveraging social media platforms and collaborating with influencers embodying authentic outdoor lifestyles, our strategy aimed to increase engagement and boost sales specifically among men, ensuring they see UGG boots as a perfect companion for their adventurous pursuits.
With our project, we launched a mobile game campaign for a new lemon-lime soda, targeting young, active consumers. We employed social media strategies and influencer collaborations, using AI-generated photos to visualize marketing scenarios effectively. These images enhanced our presentation, aligning with the dynamic and youthful vibe of our game and audience.
Our "Revenge Travel" project explored the surge in travel demand post-pandemic, focusing on consumer behaviors and preferences. The campaign aimed to capitalize on this trend by offering tailored travel packages that cater to the pent-up desire for travel. We analyzed market data to design appealing offers that resonate with those eager to make up for lost travel time, ensuring our strategies are well-suited to the needs of various traveler segments.
